Hi, I’m Wendy.

I am a Creative Director and UX Designer based in San Diego, CA. During my down time I thrive on creative projects designing logos, websites, mobile apps, event promos and anything that allows me to stretch my right brain muscles. Outside of work I enjoy paddle boarding, hiking, biking and trying new places to eat. My family is originally from New York and we are a family of foodies. I have 2 children who are 8 and 12 years old who keep my husband and I on our toes. When we hear mischievous giggles somewhere in the house, we know they are up to no good.

I began my career in design at Scholastic, Inc. in Soho, NYC. Working closely with schools and educators, my team worked on refining print and online resources to create a fun and interactive learning experience for kids. After leaving the publishing industry, I joined the March of Dimes, a non-profit dedicated to helping babies survive and thrive regardless of socio economic circumstances, giving all babies the chance for a healthy start. There, I led the design team in branded efforts across print, social and web, creating cohesive end-to-end experiences for prospective and existing participants joining the mission under the March for Babies campaign. Following March of Dimes, I worked for creative agencies, Butterjam and Wondros, focused on digital products, UI and UX design, user flows, user journeys, advocating for the user's needs. At Wondros, I worked on the All of Us Research program, owned by the NIH, with a focus to transform healthcare into a much more inclusive and diverse database to more accurately reflect our nation, to provide better healthcare based on their data. I am now at CVS Health, working to improve the healthcare experience, helping individuals to find services and treatments for themselves and loved ones. I aim to make finding care a more seamless, helpful and friendly experience.

Creative problem solving and human-centered design are the focus of what I do. My goal (and role) is to come alongside my clients and make concepts come alive, visually. We will create the groundwork for strong strategy, compelling design and delightful experiences throughout the user journey. Let’s do this!

Areas of expertise

• Art direction, print and web design, mobile app design, brand campaigns and identity, UI/UX design

• Wireframes, prototypes, user flows and user journey maps

• Photo retouching, planning and art directing photo shoots

The process

• Meet & Greet – I meet with clients and listen to their mission, goals and what they would like to accomplish.

• Schedule – We set up target dates and a schedule for phases and deliverables.

• Deliver – Present wireframes and sketches, digital mockups and then final files for delivery.

My tools

• Adobe CC (Photoshop, XD, InDesign, Illustrator, Acrobat, Premiere Rush)

• Wireframes + Prototyping (Figma, Sketch, Adobe XD, InVision, MarvelApp, Omnigraffle)

• Handoff (Abstract, Figma, XD, Zeplin)

• Microsoft Office and Google Suite